Outstanding annual sport event in Italian style with reference to the Forte Village with large-scale branding

TASK:

To organize an annual event equally loved by the brand and the guests, but to spice up the usual format with a unique concept, venue and new entertainment activities relevant to the target audience

IDEA:

In the most picturesque place of Moscow, in the yacht club restaurant Shore House, took place a party in honor of the Closing the Games Worldclass in the Italian style with the reference to Fortevillage resort

Exclusive party naming event in Moscow for the resort with large-scale branding

Musicians and actors S-Brothers-S who started the party immediately set the tone for the event and created an excellent mood.The guests of the evening were pleasantly surprised by the exclusive show in the swimming pool in Fortevillage’s form style as well as a helicopter, several times carried the flags of the Worldclass and Fortevillage across Moscow sky.

The award ceremony was no less bright and cheerful. There were presented valuable prizes and awards, more then 50 famous people: olympic champions, popular presenters and stars of theater, cinema and stage.Ice presswall made of red roses and special stylized area field with lemons in Italian style has undoubtedly become the center of universal attraction- thousands of photos, filming and meetings were held here.

The official part ended with the performance of the group “Hands Up”, whose hits the concert program began. Amoung the perfomers were: Nyusha, Burito, Irina Dubtsova, Mot, Ivanushki International, Yuliana Karaulova, Vlad Sokolsky, Fabrika group, Natan, Stas Kostyushkin, T-Killah and others

The party ended with a concert of the most popular band Quest Pistols.