TASK  

Participation in Mercedes-Benz Fashion Week  

IDEA 

Organization of special co-branding project: creation of capsule resort collection Anthena for Fortevillage by Olga Kim.

In order to highlight the new collection and brand awareness we shot the campaign imagery on location in Sardinia. The lightness is perfectly matched the new style and created an impactful, atmospheric launch.

Designer Olga Kim launched her Anthena Collection for Fortevillage during Mercedes Benz Fashion Week- the unique international fashion-event in Central Asia.

The multichannel campaign was implemented across all communications estates, from press to e-commerce, lookbook, social media amplification, events, retail and film.