The fastest way to a new audience is usually someone else’s.

A partnership works when two brands want the same guest and neither can reach that guest alone. We find those pairings, negotiate them and run them — from a single evening to a twelve-month programme.

• Partner identification and approach
• Negotiation and commercial terms
• Joint campaigns and co-branded content
• Event and hospitality activations
• Reporting on what the partnership returned

Selected work includes collaborations with Damiani, Carlo Cracco, Gordon Ramsay and Mercedes-Benz Fashion Week; a twelve-month partnership with the Luxor wellness club in Kazakhstan; and a co-marketing programme with Lomonosov School reaching around 900 high-income families.